AWARD School
Founded in 1983, AWARD School is a globally recognised 12 week program for storytellers, strategists, and aspiring creatives in advertising – people with big ideas.
Below are a few ideas yours truly concocted for the course.
Application Question 1
Why do you want to do the course?
Application Question 2
Find a bad print ad and create a better version for it.
Application Question 3
Product – Who Gives A Crap
Goal – Get people to switch to a toilet paper subscription that gives back to charity
Proposition – Your toilet paper shows that you care about the world
Poster Brief
Product – Ironclad Legacy Pan
Proposition – A non-stick pan that will last
Target audience – Anyone who needs to buy or replace a non-stick pan
Deepest gratitude to my wonderful AWARD tutors:
Georgia Payne & Tiger Hongmung (Cummins&Partners)
Jim Coumans & Cam Watson (CHEP Clemenger BBDO)
and de facto tutors at work:
Connor Beaver & Adam Slater (The Monkeys Droga5)
Zenon Predecki & Cody Naetzker (The Monkeys Droga5)