Connection Postcards
During the COVID lockdowns, Australia Post partnered with Beyond Blue to distribute prepaid postcards, helping people connect with friends and family. It also spread mental health messages and raised awareness of mental health services.
Over 16 million prepaid postcards have been delivered to help people across Australia connect with each other.
There’s a palpable emotion exerted when people express their feelings and appreciation in handwritten form rather than the often fleeting digital messages.
We also created an animated version of the Australia Post logo for use across all their community projects.
Client – Australia Post
Agency – The Monkeys Droga5
Senior Creatives – Gabe Woodmansey & Jono Aidney
Art Director/Designer – Moi