The Hoarder’s Goodbye
Personal concept work for White Lady Funerals.
Background: Hoarding poses a serious health and safety risk for the individual and the community.
Insight: Hoarders view the objects as family, making it difficult to discard them.
Idea: A therapeutic intervention to help hoarders part with the items, in the same way one would part with family members.

Client – White Lady Funerals
Agency – Self-initiated project
Art Director – Yours truly